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Game sponsorship can
pay for your event
Many of our corporate clients, most of our
association clients and nearly all of our fun-raising clients use a program
of game sponsorship to help pay for their casino night event.
Some of our corporate clients have asked
suppliers who they deal with on a regular basis to sponsor a game at their casino
night event. The casino party might be a Christmas party, a sales meeting or
an employee appreciation night.
Occasionally, a representative of the sponsoring
supplier company is actually invited to attend the party as a guest. Often the
representative will be invited to participate as a volunteer dealer. We train
this individual in our training session right along with the volunteer dealers
provided by the clients.
The majority of our association clients receive
help with cost of their casino night event. Many are able to completely pay
for their evening through game sponsorship. Many times association members help
by sponsoring individual games in the casino. Frequently vendors who do business
with the association's membership will jump at the opportunity to gain valuable
exposure via game sponsorship. These sponsors are usually given first the option
of actually staffing their sponsored game as a volunteer dealer. We provide
the training for free.
At the Ohio Grocers' Association casino night
event, the Philip Morris Company picked up the entire tab. We even named our
famous racetrack: PHILIP MORRIS DOWNS. The Philip Morris Reps, who were present
that night, were very pleased.
Progressive Insurance Agency paid a major
portion of the Professional Insurance Agents' Association's casino night event
in Cleveland. The feedback Progressive received indicated that it was advertising
money well spent.
All sponsors should be properly acknowledged
during the casino night event. A small sign with the sponsors name is usually
placed on each sponsored game. If flyers or brochures are printed, the sponsors
should all be acknowledged in these items. The sponsor(s) will have their names
announced on the P.A. system multiple times during the event.
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